Recently, the official licensed products launching ceremony for FIFA World Cup Qatar 2022™ and FIFA Women’s World Cup Australia & New Zealand 2023™ was held in Beijing. The FIFA World Cups Licensed Double Seal officially were officially launched. Guests were gathering to celebrate this moment including guests from the Palace Museum, experts and scholars of the National Museum of China.

As an exceptional licensed products approved by FIFA to celebrate both the FIFA World Cup and FIFA Women’s World Cup, the masterpiece of FIFA World Cups Licensed Double Seal specially invited hundreds of famous Chinese and foreign experts to establish an expert group. Zheng Xinmiao, former president of the Palace Museum, served as cultural adviser. Chen Hanmin, a Chinese design magnate, served as design guidance, Xiang Yunju, president of China Art Daily, served as art adviser, and Song Shiyi, a Chinese master of arts and crafts, served as jade carving supervisor, The strong expert team can be called the top of the Chinese seal!

As a symbol of imperial power in ancient China, the seal has always taken symmetrical shape as the creation standard. As a pioneer of the Chinese seal to the world, the FIFA World Cups Licensed Double Seal, adhering to the principle of equal emphasis on innovation and inheritance, broke the consistent symmetrical shape of the Chinese seal, and adopted the innovative shape of single seal with asymmetric shape and double seals with symmetrical shape, realizing a difficult innovation in the art form of the Chinese seal. It creatively blends trophies of the FIFA World Cup and FIFA Women’s World Cup with the figure of Chinese dragon and phoenix, presented in the form of dragon and phoenix double seals.  The licensed seal of FIFA World Cup Qatar 2022™ used the figure of dragon holding up the artistic trophy, symbolizing the glorious glory of the Competition. The licensed seal of FIFA Women’s World Cup Australia & New Zealand 2023™ used the figure of phoenix holding up the artistic trophy to symbolize the greatness of Women’s football. There are 32 rivets in gold been used on the Seals’ body to recall the last FIFA World Cup with 32 participating teams and the first FIFA Women’s World Cup with 32 participating teams.

FIFA World Cups Licensed Double Seal consists of five versions: gold sapphire version, agate version, diamond jadeite version, sapphire white jade version and ruby sheepskin version. It selects not only diamonds, sapphires, rubies, gold and agates of the same or similar categories as the Western Crown Seal, but also various Hotan jades and jades of the same or similar categories as the Chinese Imperial Seal, The Western Crown Jewels and Chinese Imperial Seal Jade were used together on a set of seals in a breakthrough way, becoming a collection masterpiece with globally recognized texture, and opening a new era of official authorized issuance of double seals in the global circulation.

FIFA World Cups Licensed Double Seal not only make outstanding contributions to the promotion of football culture in China, but also make a good attempt for Chinese art to go global. Once it came out, it became the focus of the world's media. It was not only jointly reported by the Associated Press, AFP, Bloomberg, Xinhua News Agency and other four major news agencies in the world, but also received centralized reports from more than 1000 media around the world, causing great social repercussions and widespread praise.